What Does Monocle Coast Mean?
Choosing the right name for a business takes considerable thought. It has to be memorable, but simple.. Unique, but not too far ‘out there’.. It can be nerve-wracking and frustrating when you’re so ready to get started on your business, but are stuck on something as simple as a name.
I, however, found the effort to be an enjoyable process. I started with my favorite notepad, pen, and a brain-dump. I wanted a name that accomplished a lot of tasks at once: provide coastal imagery, gave a sense of community, and also wouldn’t pigeonhole into one specific topic or product.
I divided a blank page into two separate columns: one of descriptive words and one of community/destination words. From there, I narrowed down the top two-three from each column that best fit my aesthetic and intent, and rested on the results for a few days.
Days passed, but I couldn’t get ‘Monocle’ and ‘Coast’ out of my mind. They were the clear winners.
To me, “Monocle” is a nod to a more sophisticated time. The word fosters posh and classic imagery, which I adore. I hope to live up to this imagery with in-depth historical studies of beaches and coastal towns world-wide to best assist readers in finding the travel or relocation destination of their dreams.
“Coast”, on the other hand, is more modern. The imagery created here is simpler: white sand beaches and endless water.
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